Learning Path

Business Building Learning Path

Kickstart your business mindset and fortify your toolbox with these specially selected courses addressing what you need to succeed running an EAS business.

Complete the learning path and get a $99 discount off registration for a Business Building Master Class or Ground Work for Business Building.

Here's what's included:

Buy the Boots: What you really need to get started with this work (1 CE Credit)
The Top 5 Things Every Equine Assisted Practice Needs to Know for Business Success (1 CE Credit)
Money Mindset: How Business, Money and Your Story are Uniquely Connected (1 CE Credit)
Why We Loathe Marketing (And What to Do Instead) (1 CE Credit)
Business Building 101 (3 CE Credits)
Ethical Dilemmas Specific to the Field of Equine Assisted Practice and Psychotherapy (1 CE Credit)
Research, Program Evaluation & Documentation: A Collection of Resources

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2 Lessons

Buy the Boots: What you really need to get started with this work

What do you really need to get started building an EAS business? Buying your first pair of boots is a great start, as well as building a solid foundation for the learning, growth and community that will support you along the way. (1 CE Credit)

2 Lessons

The Top 5 Things Every Equine Assisted Practice Needs to Know for Business Success

Shannon Knapp & Bettina Shultz-Jobe are passionate about helping equine-assisted practitioners build businesses across the country and throughout the world. They discuss the top 5 things you need to know to be successful in this field. (1 CE Credit)

2 Lessons

Money Mindset: How Business, Money, and Your Story are Uniquely Connected

What do you know to be true about money? Explore the ways in which your unique story and attachment history influence your relationship with money and your business. Presented by Bettina Shultz-Jobe, Shannon Knapp, and Tamasin Thomas. (1 CE Credit)

2 Lessons

Why We Loathe Marketing (And What to Do Instead)

Explore the journey from misunderstanding to mastering marketing. Marketing expert, Jules Taggart, covers ethical marketing practices and emphasizes the importance of empathy, authenticity and utility in marketing. (1 CE Credit)

4 Lessons

Business Building 101

Building a business in equine-assisted services can be daunting. Let industry experts, Shannon Knapp and Bettina Shultz-Jobe be your guides! Learn about the multiple considerations that can make or break an EAS business. (3 CE Credits)

4 Lessons

Ethical Dilemmas Specific to the Field of Equine Assisted Practice and Psychotherapy

This presentation discusses the many ethical dilemmas specific to Equine Assisted Services. It is critical for practitioners to embrace strong ethical values and guidelines as they navigate the inevitable complications that arise. (1 CE credit)

10 Lessons

Research, Program Evaluation & Documentation: A Collection of Resources

This compilation provides information and resources related to research, program evaluation, and documentation in equine-assisted services, particularly services informed by the Natural Lifemanship.

You're on the right path!

Complete this learning path to get a discount on the Business Building Master Class or Ground Work for Business Building